An umbrella term that refers to the processes of collecting, validating, storing, protecting, and processing data to ensure its accuracy, availability, and usability. Data management encompasses a variety of activities, including data architecture, data modeling, data integration, data quality, data security, and data privacy. It is an important aspect of business and IT strategies, as it provides the foundation for data-driven decision making, compliance, operational efficiency and customer satisfaction. Good data management enables organizations to fully leverage the value of their data and minimize risks related to data loss or data breaches.