Web Analytics
Definition: The collection, measurement, and analysis of web data to understand user behavior and optimize websites. Web analytics allows website owners to gain insights into the performance of their pages, track traffic, and evaluate the effectiveness of marketing campaigns.
Key Features:
Data Visualization: Tools and dashboards for presenting web data in easy-to-understand formats.
User Tracking: Monitoring the movements and interactions of users on a website.
Conversion Analysis: Measuring the effectiveness of sales funnels and marketing campaigns.
Common Applications:
Performance Optimization: Identifying areas of a website that need improvement.
Audience Analysis: Understanding who visits the website and why.
Marketing ROI: Evaluating the return on online marketing investments.